Privacy Policy

Introduction

SmartScale LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

Personal Data

Personally identifiable information that you voluntarily give to us when you register with us, use our services, or engage with us in various other activities, including:

• Name and contact information (email address, phone number, mailing address)
• Business information (company name, website URL, business type)
• Financial information (billing address, payment method details)
• Account credentials (username, password)
• Communication preferences and marketing opt-ins
• Any other information you choose to provide

Derivative Data

Information our servers automatically collect when you access our website or services, such as:

• IP address and device information
• Browser type and version
• Operating system
• Access times and dates
• Pages viewed and navigation paths
• Referring website addresses
• Geographic location data

Financial Data

Financial information related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, or request information about our services. We store only very limited financial information that we collect. Otherwise, all financial information is stored by our payment processor and you should review their privacy policies and contact them directly for responses to your questions.

Social Media Data

If you connect your social media accounts to our services or grant us access to your social media advertising accounts (Facebook, Instagram, TikTok, YouTube), we may collect:

• Profile information from your social media accounts
• Campaign performance data and analytics
• Advertising account information
• Audience and targeting data
• Creative assets and ad content

E-Commerce Data

If you integrate your e-commerce platform with our services, we may collect:

• Store information and product catalogs
• Order and transaction data
• Customer information (aggregated and anonymized)
• Sales and revenue metrics
• Inventory and fulfillment data

How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via our services to:

• Create and manage your account
• Process your transactions and manage payments
• Deliver and manage our marketing services
• Send you service-related communications
• Provide customer support and respond to inquiries
• Generate reports and analytics for your campaigns
• Monitor and analyze usage and trends to improve user experience
• Optimize and manage advertising campaigns on your behalf
• Notify you of updates to our services
• Offer new services and recommendations
• Perform other business activities as needed
• Prevent fraudulent transactions and protect against criminal activity
• Request feedback about our services
• Resolve disputes and troubleshoot problems
• Send you marketing and promotional communications (with your consent)
• Compile anonymous statistical data for business purposes

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including:

• Payment processing providers
• Data analysis and reporting services
• Email delivery and communication platforms
• Hosting services and cloud infrastructure
• Customer relationship management (CRM) systems
• Marketing and advertising platforms
• Analytics and performance tracking tools

Social Media Platforms

To deliver our services, we share necessary information with social media advertising platforms including Facebook/Meta, Instagram, TikTok, and YouTube. This information is used solely to manage and optimize advertising campaigns on your behalf and is subject to each platform's respective privacy policies.

Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.

Tracking Technologies

Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies to help customize our services and improve your experience. When you access our services, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of our services.

Internet-Based Advertising

We may use third-party software to serve ads, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us.

Website Analytics

We may use analytics services such as Google Analytics to collect and process data about how visitors use our website. This helps us understand user behavior and improve our services.

Third-Party Websites

Our services may contain links to third-party websites and applications, including social media platforms, payment processors, and other service providers. Once you have used these links to leave our services, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices of those third parties.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information online.

Policy for Children

We do not knowingly solicit information from or market to children under the age of 18. If we learn that we have collected personal information from a child under age 18 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 18, please contact us at admin@smartscaleadvertising.com.

Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. SmartScale LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. You have the following rights:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at admin@smartscaleadvertising.com.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding access to your personal information. California Civil Code Section 1798.83 permits users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

Right to Know

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months, including:

• The categories of personal information we collected about you
• The categories of sources for the personal information
• Our business or commercial purpose for collecting personal information
• The categories of third parties with whom we share personal information
• The specific pieces of personal information we collected about you

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.

Right to Opt-Out

You have the right to opt-out of the sale of your personal information. We do not sell personal information to third parties.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

International Data Transfers

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Generally, we retain:

• Account information for the duration of your account plus 7 years for legal and tax purposes
• Campaign data and analytics for the duration of service plus 3 years for reference
• Communication records for 7 years for legal compliance
• Financial transaction records for 7 years as required by law

Marketing Communications

You may opt-out of receiving marketing communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us using the contact details provided below. You will continue to receive transactional messages regarding your services even if you unsubscribe from marketing communications.

Email Preferences

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at admin@smartscaleadvertising.com
• Updating your preferences in your account settings

Do Not Track Signals

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. Currently, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: